I stood in the skincare aisle, holding bottles with names I couldn't pronounce, reading ingredient lists I didn't understand. My daughters were entering their teens, and I wanted to teach them about self-care—the right way.
But I couldn't find a single product I'd trust completely.
Natural brands made vague promises. "Clinically tested." "Dermatologically approved." Beautiful words with no proof behind them. Scientific brands listed ingredients that sounded more like a chemistry experiment than something I'd put on my daughters' skin.
Where was the brand that combined both?
"I realized I wasn't looking for a product. I was looking for a promise: What if beauty products were made with a mother's care and proven with a scientist's rigor?"
That question changed everything.
I spent the next two years building what I couldn't find. Not just another natural beauty brand making empty claims. But India's first natural beauty brand willing to publish peer-reviewed clinical studies. To put every ingredient on the front of the package. To include my personal email so you could hold me accountable.
Because if I wouldn't trust it for my daughters, why would I ask you to trust it for yours?
MaLuv Naturals isn't just a brand. It's a promise: Made the way a mother would. Proven the way science demands.
We launch in 2026 with something no Indian natural beauty brand has ever done—published clinical studies you can actually read. Not marketing fluff. Real research in real journals.
But before we launch to everyone, we're inviting 100 founding mothers to join us. Women who believe beauty deserves both honesty and proof.
Join the Founding Mothers Circle
Be part of the movement before we launch. Limited to 1000 pioneering women who refuse to settle for empty promises.
Made the way a mother would. Proven the way science demands.
